供电公司实施居民阶梯电价营销对策研究
李锦晔
（同煤集团电业公司，山西大同037003）
摘要： 伴随中国能源日益紧缺、环境污染日益严重局面的出现，节能减排成为了一项重要的工作。供电公司实施居
民阶梯电价营销管理对解决以上问题有很大帮助，通过实施阶梯电价制度，有利于建设资源节约型、环境友好型社会，
同时也促进实现社会公平。研究和分析目前中国居民阶梯电价营销过程中存在的问题，力求为实现有效的居民阶梯电价
营销提供对策和思路。
关键词： 供电公司；阶梯电价；营销；制度
中图分类号： F246 文献标识码： A 文章编号： 2095-0802-(2016)01-0036-02
Study on the Implementation of Residents Ladder Electricity Marketing Countermeasures in
Power Supply Company
LI Jinye
(Electric Power Company, Datong Coal Mine Group, Datong 037003, Shanxi, China)
Abstract: Along with the shortage of China's growing energy and increased serious situation of environment pollution, energy
conservation and emissions reduction has become an important work. Residents ladder electricity price marketing management
carried out by power supply company is of great help to solve the above problems. The implementing of ladder electricity price
system is conducive to building a resource-conserving and environmentally friendly society, but also can promote to realize the
society fairly. This paper studied and analyzed the problems existing in Chinese resident ladder electricity marketing process, and
provided countermeasures and thinking for achieving effective residents ladder electricity marketing.

Key words: power supply company; ladder electricity price; marketing; system