浅谈中石油终端销售策略
曹静静
（中石油新疆销售有限公司昌吉分公司，新疆昌吉831100）
摘要： 分析中石油战略环境及实际运作状况，通过SWOT和差异化竞争等工具找出中石油发展中的不足，并据此制定
中短期战略目标，从而不断提高企业盈利水平。
关键词： 成品油；营销策略；分析
中图分类号： F426 文献标识码： A 文章编号： 2095-0802-(2016)10-0011-02
Discussion on the Terminal Marketing Strategies of PetroChina
CAO Jingjing
(Changji Branch Company, Xinjiang Marketing Co., Ltd. of PetroChina, Changji 831100, Xinjiang, China)
Abstract: This paper analyzed the strategic environment and actual operation situation of PetroChina, pointed out the deficiencies
in the development of PetroChina by tools such as SWOT and differentiated competition in order to set the medium-andshort
term strategic target and constantly improve the corporate profits. Key words: petroleum products; marketing strategy; analysis