基于互联网+ 的电力服务营销策略研究
张冉
（国网山东嘉祥县供电公司，山东嘉祥272400）
摘要： 传统电力服务与互联网的融合，能更好地提升企业的服务水平。叙述了“互联网+”的概念，分析了目前电力
服务的现状，提出了利用“互联网+”思维改进电力服务营销的具体措施。
关键词： 互联网+；电力服务；信息
中图分类号： F274 文献标识码： A 文章编号： 2095-0802-(2016)01-0070-02
Research on the Electric Power Service Marketing Strategy Based on Internet+
ZHANG Ran
(State Grid Shandong Jiaxiang Electric Power Supply Company, Jiaxiang 272400, Shanxi, China)
Abstract: Fusion of traditional electricity services and the internet can better improve the service level of the enterprise. This
paper described the concept of "Internet +", analyzed the present situation of the current electric power service, and then
proposed specific measures to improve power service marketing by using "Internet +" thinking.

Key words: Internet +; electric power service; information